A year ago on Martin Luther King Day, it was still President Obama and President-Elect Trump. The nation as a whole was living in a jittery state of uncertainty about exactly how January 20 would change us, and as yet unaware of the extent to which January 21 would play a role in reframing the context for the Trump presidency.
“Please join us in wearing black tomorrow in solidarity with men and women asking for equality, respect and meaningful change within all industries. Pass it on. #WhyWeWearBlack #Time'sUp” - Alyssa Milano (Jan. 6, 2018)
Ms. Milano’s tweet referred to the Golden Globe awards, where many women were planning to wear black as a political statement, drawing attention to both the #WhyWeWearBlack and #TimesUp hashtags. On Sunday, it was announced that eight stars had invited key activists in the #MeToo movement to attend as their guests, including the movement’s founder Tarana Burke. In turn, Ms. Burke released a joint statement on her Facebook page: “(...) Our goal in attending the Golden Globes is to shift the focus back to survivors and on systemic, lasting solutions. Each of us will be highlighting legislative, community-level and interpersonal solutions that contribute to ending violence against women in all our communities. It is our hope that in doing so, we will also help to broaden conversations about the connection to power, privilege and other systemic inequalities. (...)”
The thing about viral campaigns on social media is that, while it can be argued they may raise awareness to some degree, they can also make it possible to feel good about doing something without actually doing anything of major significance. The recent surge of #MeToo posts seems to be a welcome exception, if nothing else sparking innumerable conversations that go far deeper than a simple click-and-share.